Activision Blizzard is no longer the most valuable gaming company in the USA

Activision Blizzard has recently been grappling with a never-ending and self-inflicted chain of bad news. It all started with a California agency charges of sexual harassment and discrimination. As a result, a lot has happened at the executive level and new positions have been filled.

Scandal series at Activision Blizzard

The changes are not yet complete, however, as the newly appointed co-leader of Blizzard, Jen Oneal, is leaving her new position immediately, at the end of the year. Mike Ybarra is now the sole head of the studio for the time being.

In addition, the salary of Bobby Kotick, the CEO of Acivision Blizzard, was in the public eye again and again. It has been cut twice, the second time with the prospect of only raising it again once the series of scandals has been broken and the image and above all the well-being of the employees has been improved again.

When are Diablo 4 and Overwatch 2 coming?

But the scandal with the resulting personnel change did not stop there. At an investor conference, Activision Blizzard announced that the releases of Diablo 4 and Overwatch 2 would be postponed. This is also related to the structural reorganization of the company in the recent past. There is no exact date for the publication of the titles.

All of this has an impact on the company’s stock value. It has been decreasing slowly but steadily since June until the last quarterly report. After this, the stock of Activision Blizzard fell by almost 14% overnight. Another company is now the most valuable game company in the United States.

Who took the lead?

The answer to that may come as a surprise to many: Roblox Corporation has overtaken Activision Blizzard. Roblox is the company behind the sandbox adventure of the same name. During the corona pandemic, the rather unknown game with more than 150 million active users per month has developed into a major power even more than it was before.

Roblox Corporation’s stock has grown 40% in one day, valued at $ 62 billion. On the other hand, there is the former top rider Activision Blizzard with 52 billion US dollars.

However, Roblox and Activision Blizzard are not really easy to compare either, as they have different strategies. Activision Blizzard is a traditional game company that makes, publishes and markets games. The company owns some of the biggest brands in the industry, including Call of Duty, Warcraft and Diablo. King, producer of Candy Crush, is also part of Activision.

What is Roblox?

Roblox is basically a social platform with gaming elements that other people can create games on. It mainly addresses young players who can let off steam in the Roblox universe.

After you have registered in Roblox and created your own character, you can create individual games relatively easily. There are no limits to the imagination here, all based on a graphic style reminiscent of a mixture of Minecraft and Lego.

There is also a friends list, chat options and other social media aspects. Roblox works using a Free2Play model, money is earned through cosmetic items, and content creators can build in payment barriers themselves. Premium membership is also offered.

Blizzard’s demise | How a company dismantles itself in a few years

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