Things are getting serious for Samsung: Europe has a new smartphone star

Samsung is increasingly facing competition from Xiaomi. (Image source: GIGA)

Things have been better for Samsung: Although the South Koreans can defend their top position, they are struggling with severe losses in Europe. Above all, the group is closely followed by a competitor that can shine with impressive growth.

Samsung Electronics

The numbers for that third quarter of 2021 are there and at least for Samsung things have looked better on the European smartphone market (source: Conterpoint Research).

European smartphone market: Samsung loses, Xiaomi shows gigantic growth

Samsung was able to look back on a market share of 30.4 percent in the past quarter. Compared to the same quarter of the previous year, that makes a difference big minus of 16 percent. And the comparison with the previous quarter is not very flattering either: the market researchers from Counterpoint Research report a decline of 6 percent here.

Completely different, however, Xiaomi: The Chinese manufacturers continue to surf the wave of success in Europe and was able to secure a market share of 23.6 percent in the third quarter of 2021. That alone is remarkable, after all, Xiaomi and Samsung are only separated by around 7 percent. A look at the growth makes Xiaomi’s success even more impressive: Compared to the same quarter of the previous year, the electronics company, which offers many other products in addition to smartphones (see video below), a whopping 51 percent increase.

At least at the moment, Europeans can hardly get enough of Xiaomi smartphones.

Samsung is under double attack

In addition to Xiaomi, Apple can also look back on a successful third quarter of 2021. The Californians increased their market share in Europe from 17.6 percent to more than 22.1 percent. Oppo comes to 10.1 percent after the takeover of OnePlus.

None of this is good news for Samsung. The manufacturer becomes current mangled from two sides. Xiaomi is putting pressure on the lower to mid-range, while Apple is putting pressure on the premium sector. The upcoming Galaxy S22 must be a breakthrough.

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