– Announcement of various collaboration activities through cooperation between global K-contents Ragnarok and Lava
Gravity, a global game company, signed an MOU for cooperation in the game content business with ToubaN on Media Day on November 17, the first day of G-Star 2021.
According to the signing of this business agreement, the two companies plan to carry out various content production activities using Ragnarok and Lava, which are representative IPs of each company and have high global recognition. Both IPs are expected to create strong synergies as they are K-contents that are consistently loved worldwide regardless of region, gender, or age.
In particular, Gravity has been releasing excellent games on various platforms such as PC, mobile and console, such as Ragnarok M: Eternal Love, Ragnarok Origin, and Ragnarok X: Next Generation, starting with Ragnarok Online domestic service in 2002.
ToubaN is a content company that created the animation Larva. Since its establishment in 2003, it has produced various works such as Dinocore and Winkle Bear. In particular, Lava has been shown to global fans as Korea’s first Netflix original animation.
Park Hyun-cheol, CEO of Gravity, said, “I think this agreement is more meaningful because it is IP Ragnarok and Rabai that have world-wide recognition. We are confident that we will be able to create positive synergies based on close cooperation such as collaboration animation production in the future, so I hope you will watch the two IPs representing Korea expand around the world through collaboration.”
Kim Gwang-yong, CEO of Touba&, said, “Through this agreement, we expect that the global K-contents Ragnarok and Lava of both companies will be able to create a good synergy effect. We will continue to plan collaborative content so that fans of both companies can have an exciting experience that goes beyond games and animations.”
Meanwhile, starting with Ragnarok Origin in the first half of 2022, Gravity is planning collaboration activities such as various content production and promotion so that you can meet Lava in the Ragnarok game.
|By Kim Young-hoon, staff reporter [email protected]|