Tuesday, November 30

The Psychology of Communication Useful to Know – Director Jang-Joo Lee

  • subject: The psychology of communication that gamers should know
  • Lecturer: Jang-Joo Lee – Director of Irak Digital Culture Research Center
  • Presentation area: etc
  • Lecture time: 2021.11.18 (Thu) 18:00 ~ 18:50
  • Lecture Summary: Like everyone in the world, gamers also have to communicate with many people. In the process, of course, communication problems arise and conflicts arise. Director Jang-Joo Lee explained how to accept and solve this problem.

  • ■ Check for communication – If communication is difficult, think like this

    For game development, I communicate with many people. However, it is difficult to calculate how much effort I put into communication compared to time and money. This is because it is an area that cannot be quantified.

    The definition of communication in many books is to break through the blockages. Communication, an English expression, has the meaning of sharing. When people communicate with each other, if their thoughts and opinions agree and overlap increases, communication is better. So, Director Jang-Joo Lee started a full-scale lecture, saying let’s think differently, leaving the general theory on communication.

    According to Director Jang-Joo Lee, communication is inherently difficult. Because communication is what I do with people who have different experiences and knowledge. Each person has a different judgment when they see or hear the same thing. A typical example is communication in a beauty salon. If a customer asks a hair stylist, ‘Please cut it a little,’ there is a high probability that they will not like it. This is because the meaning of ‘a little’ is different for each person.

    However, the customer often goes to the same salon or another salon to make the same request even though the result is not good. Then again, in the usual case, you don’t like the result. However, this mistake is often repeated. Then the problem of communication repeats itself.

    The key point selected by the director is that I have to change myself. Communication should be done for me, not for others. Of course, it’s not just for ‘me’. The 119 ambulance is a prime example. The wording on the front of the ambulance is reversed. This is so that the driver of the car in front can see it and quickly identify it and avoid it.

    But it’s not up to the ambulance whether the car in front will dodge or not. That judgment is entirely up to the driver of the car in front.

    In this way, communication is not something you can do yourself, and if you try to control it, you usually experience frustration. In the end, what I can do and what I can expect, that is, when I focus on the realistic, the effect of communication increases. He also said that it is similar to the weather that cannot be changed no matter how irritated or angry you are.

    The same goes for gamers. When a game is developed, the people who are put into it and their jobs are so many and varied. Even if they communicate organically with each other, the probability of success is not high. Not only are there relationships within the company, but relationships with the outside are also important. From a psychological point of view, if communication with them continues, it can be seen as a somewhat successful game development.

    Communication difficulties usually arise when resources such as money or time are scarce. Even if the performance of the developed game is not good. Recently, generational differences also hinder communication. If communication is not good, the fault of others flows naturally. This is how game users form a team and try to win, but communication starts when they lose. This phenomenon is no different in the field of game development. If there is no problem with communication, that person should be considered a very lucky person or a master of communication. Conversely, it also means that it is natural that there is no communication.

    How much effort are we all investing in such important communication? Usually, teams or companies try to facilitate communication in the form of workshops, etc. It’s better than not doing this, but it’s hard to see as a direct solution.

    So, what exactly is communication? Communication is difficult because each person has different images and expectations for communication. Even if you get this right, you will be half successful. However, many people think of communication as a competition or a game, and even worse, a war. It also means that you think of communication as persuasion. Such people have a strong tendency to change the behavior of others. However, even if they succeed in persuading the other party, the persuaded person thinks that they have been defeated, and is inclined to try again. After all, thinking of communication as a method of competition or persuasion may result in further hindering communication.

    Director Jang-Joo Lee believes that the essence of communication is dance. He continued to explain further using the remarks of a famous tango dancer who said, ‘The most important talent in tango is the ability to make your opponent shine’. This attitude is the key to communication. Because when the other person shines, even me who dances next to me (communicating) also shines.

    ■ Communication with us – With the feeling of communicating and talking with ‘our side’

    Based on the above content, Director Jang-Joo Lee said that he thinks that it is a concept specific to Korea to think that communication is not one-on-one but rather on our side. We must communicate well with each other, and we do not put a rational judgment on whether it is right or wrong. These concepts and attitudes act as a lubricant for accepting the other person’s story.

    Director Jang-Joo Lee then said that communication is a conversation in order to improve the problems found, and he accepts it as a personality. Communication is not something I do to get my personality recognized. However, even with a desirable response, such as refusing a key point, many people view this as a personality attack. He emphasized that communication such as exchanging opinions and an attitude of thinking about personality itself are necessary for smooth communication.

    For this, a safe environment must be created. In fact, this is something a manager or leader should do. Of course, as explained above, feedback on work should be continued, not criticism of personality. If things go well, talking about your mistakes won’t cause any problems. However, in the opposite case, the person being communicated to becomes defensive because they are trying to justify the mistake. Also, the phenomenon of HIPPO (being sympathetic to the opinions of high-paid people) often occurs. It is difficult to see this as normal communication.

    Another thing to watch out for is the unconscious frame. For example, when a game development fails, there is a class who thinks ‘I (we) are a person (team) with no skills’, and a class who thinks ‘this game has failed’. In the former case, it is a person, and in the latter it is a job. In the case of the job, the words ‘Let’s do better next time’ will come naturally, but in the former case, negative results such as ‘Let’s fold it quickly’ are derived. This process happens automatically in our heads. If you subconsciously put on a negative frame, you have to be careful as you will make yourself and everyone around you a failure.

    Thirdly, Director Jang-Joo Lee emphasized that it should be a falcon rather than an iron ear. From the standpoint of trying to communicate, you may feel a sense of helplessness, and the communication itself often loses its strength and becomes disillusioned. The case of fluttering can be rather positive in communication. If it seems that opinions are well communicated to the fluttering person, it has a positive effect on the person who tried to communicate. Self-esteem can also increase. It’s good to have the idea that no one will call you a traitor just because you’re a fluke. Of course, listening to anything and acknowledging it may not help communication.

    It is also important to separate opinions and identities. Basically, in the communication process, only beautiful stories do not come out, but criticism should not lead to identity attacks. At the end of the communication, if you add something like, ‘I’m saying this because I believe in you, I’m saying this because I have very high expectations for you’, the listener will accept more. Therefore, it is necessary to continuously repeat these messages during communication. Because if you don’t tell them, your intentions won’t be communicated well.

    In addition, Director Lee continued to explain about the intention, feeling, and wish to be shared. Since people usually only convey information or opinions in this case, the original message is conveyed with confusion. Then, the interpretation between people will be different and it will be difficult to communicate in a constructive direction. Also, if someone doesn’t convey their intentions, feelings, and wishes when talking to me, the habit of asking first can also help communication.

    In addition, Director Jang-Joo Lee mentioned measures to create an environment necessary for good communication on our side, such as providing autonomy, confirming the repetition of a common goal, and avoiding multiple requests. In particular, to the question of not making multiple requests, Director Jang-Joo Lee answered, “If there are many requests, it would be better to deliver them at a time interval according to the priority.”

    ■ Small tips – Useful communication methods to know

    Conditions exist for good communication even before communication begins. It is the charm of the messenger. The higher the attractiveness, the better the communication. Sometimes emotional or pessimistic people mistake themselves for the opposite. Appropriate comments are needed here. Of course, not a personal approach, but a business approach as described above is essential.

    Negative expressions are always a problem in communication. To do these effectively, it must be short, decisive, and one-shot. If you repeat the same content as pointed out for a long time, it often reinforces the negative attitude of the listener.

    Not only the words, but also the place is important. From a psychology perspective, it is better to do creative content in an open space, and communication that requires accuracy in a dense space. In fact, artists often work in studios with high ceilings, and those who work in jobs such as accountants often choose more densely populated locations.

    Chairs can also have an effect. People are usually more receptive to other people’s words and requests when they sit on a soft surface. Director Jang-Joo Lee emphasized that it is very important to decide which environment to choose before communicating. Timing is also an important factor in communication. When trying to communicate, if the other person is not in a good mood, it is a good idea to put it off for a while.

    There are times in life when you need to communicate with someone you don’t like. In this case, it may be more effective to keep thinking about the person rather than avoiding them. In fact, one of the representative methods of treating PTSD is boredom therapy. If I keep thinking about it, I often have different thoughts, but that means I’m a little used to it. Once you get used to it, you can have a much more positive communication than when you don’t.

    Lastly, Director Jang-Joo Lee said that we should always remember who we communicate with and make games for. He said that the game is made for the developer himself, not just for the user, and he cites as an example smart sailors who use them to reach their destinations without fighting the wind and waves. While developing a game, gamers encounter large and small waves and winds. This also applies to relationships with people with whom communication is difficult and opinions do not reach. However, it was explained that it was not advisable to continue to avoid communication with them.

    Making a small difference can increase your chances of succeeding in great competition. The lecture ended with Director Jang-Joo Lee’s words that, if possible, it achieved the essence and functions of communication.


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