“Can you turn off the lights?”
The advertisement that had the most impact last year, ‘Make it, the light of your body’ is actually a video focused on product promotion. This is an advertisement video for KLEVV, a consumer brand of ESSENCORE, which mainly deals with storage devices such as USB and SSD, focusing on the memory used in PCs.
As the video spread, it spawned a lot of derived humor, and Cleve’s domestic activities after that were outstanding. Again this year, a new concept advertisement featuring a T1 player, ‘Take it, our memory’ was introduced. Not only that, but Cleve is currently sponsoring LCK and T1. Cleve is constantly thinking and moving to become more familiar with domestic gamers.
To be honest, the intersection between the two topics, gamer and memory, is still not that great. If you’re a gamer like me who has a lot of interest in IT products, you might not know, because there aren’t that many people who like both. That’s why I’m pushing RGB on the Cleve. I thought that the common denominator with gamers that Cleve thought was colorful RGB memory.
If you think about Cleve products in front of you, they are all gamer-related elements. In addition to the RGB RAM introduced above, the basic memory that uses black rather than the universal green for gamers who prefer all-black, external SSD for users who enjoy console games using multi-platform, and thick heat sink at a reasonable price. To products that focus solely on cost-effectiveness. It is not the nuance of ‘100% this product is for gamers!’, but it conveys the feeling that we are always thinking of gamers.
Cleve wants to get closer to domestic gamers through this G-Star. In the Market Inven Kleb exhibition zone in the Inven booth, you can see a variety of Kleb’s products and purchase the products you like at a special price through the QR code. In addition, if you follow KLEVV on Instagram, we were running a lottery event where you can find prizes such as LCK Team Keyring Toy, T1 Player Photo Card, and Cleve USB.
I took a picture of the Market Inven Cleve exhibition zone in the Inven booth, which is responsible for the splendid RGB of this 2021 G-Star.