Saturday, November 27

After partial purchase of Tencent: Yooka-Laylee-Studio has big plans

Despite successful Kickstarter campaign and impressive budget was the first Yooka-Laylee not exactly a hit and only after the jump from 3D to 2D and the release of the second part, Yooka-Laylee and the unreachable hiding place, did the PlayTonic development studio successfully reach the fans.

That seems to have been motivation enough, because at the beginning of the year it was announced that several sequels of the series were in the oven. There now seems to have been another boost a few days ago than the Chinese industry giant Tencent bought part of PlayTonic.

Tencent’s partial purchase and the future of PlayTonic

Tencent only bought one small part of the development studio, nevertheless the cash injection is an enormous help for PlayTonic. In an interview with spoke Gavin Price, the studio’s managing director on the partial purchase and how it is in future with PlayTonic and Yooka-Laylee (buy now 52.20 € /35,99 € ) should go on.

“We have always had a dialogue with Tencent. We spoke to them about the future of 3D platformers and what we are going to do next. I mentioned that Playtonic has a growth plan and wants to build many people on many teams. They said, we shouldn’t rush into making them really like these conversations and discussing how Tencent might get involved. “

Price found out that Tencent had a own department for 3D platforming owns and therefore wanted to concretise the future plans: “We also wanted an ambitious goal, namely to make Yooka-Laylee an IP that would appear on the packaging of children’s menus at large fast-food chains.”

So big plans for which PlayTonic is already doing everything to implement them. In collaboration with Tencent, the studio can now use the Double the workforce, increase to three development teams and of course bring more video games to life. If the main goal is Yooka-Laylee in the McDonalds kids menu However, the core franchise of the studio will probably be prioritized further.


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