More and more customers are using Xiaomi phones. This is of course also noticeable in the excellent business figures that the Chinese manufacturer has just presented. Profit and sales have risen sharply.
Xiaomi: China manufacturer increases profit by 25 percent
Xiaomi has never been better, as new figures show: In the past quarter, the manufacturer increased its profit by a full 25.4 percent around 720 million euros increase. In the same period, sales grew by 8.2 percent, which means 10.87 billion euros. Business outside of China accounted for more than half of sales.
In Western Europe and thus also in Germany is the Share of higher priced smartphones gone up. In the first three quarters of the year, sales in this area were 12 percent. In the whole of last year it was 10 percent (source: Xiaomi).
How many customers rely on Xiaomi is also made clear by another key figure: The Chinese manufacturer can now open 500 million MIUI users refer. In comparison between September 2021 and the same month last year, there has been an increase of around a third, according to Xiaomi. A similar increase was also observed among users of Xiaomi’s smart TVs. Three million smart TV units were delivered in the third quarter.
We last looked at the 11T Pro from Xiaomi. Details in Video:
Xiaomi: market share increased in Germany
According to Statcounter, Xiaomi owns one in this country Market share of 6.4 percent. A year ago it was 4.0 percent. This is also likely to be due to collaborations with German mobile phone providers, who are now increasingly offering their customers Xiaomi mobile phones. In Western Europe, Xiaomi was able to increase this share of smartphones sold from 4.6 percent in 2020 to 13 percent. With the upcoming Civi smartphones and the Xiaomi 12, the proportion could increase even further.