Sunday, November 28

Seoul Industry Promotion Agency, ‘Z Kill Gun, Z Kid, ZZ Campaign’ to Create a Safe Online Culture in ZEPETO | Ruri Web

[기사 본문]

– Implementation of a literacy campaign in the form of a relay in which citizens directly participate

– Held at ZEPETO for 2 weeks from November 25th (Thu) to December 8th (Wednesday)

– About 100 of the participating posts are selected, and a total of 300,000 ZEPETO coins are provided

□ The Seoul Industry Promotion Agency (SBA, CEO Kim Hyun-woo), a small and medium-sized business support organization leading the revitalization of the Seoul Metropolitan Government and the Seoul game industry, will be held on the metaverse platform ZEPETO from November 25 (Thursday) to December 8 (Wednesday). In order to create a weekly safe online use culture, the ‘Z Kill Gun, Z Key, ZZ Campaign’ is being conducted.

○ The Seoul Industry Promotion Agency is a policy enforcement agency established to support the growth of small and medium-sized enterprises. The game industry provides various support projects for indie developers and game startups centered on the Seoul Game Contents Center. In particular, the game literacy program has been promoted every year to emphasize the cultural value and pure function of games and to spread a healthy game culture.

○ ZEPETO is Asia’s largest metaverse platform with approximately 250 million subscribers worldwide, and provides avatars with various experiences such as games and chatting through a 3D space called ZEPETO WORLD. In the past, cybercrime prevention contests and campaigns to protect my information have been trying to raise awareness about cybercrime and spread a healthy online usage culture.

□ ‘ZZ Campaign’ is a literacy campaign in the form of citizen participation in which users themselves recognize the problem of cybercrime and form a consensus to eradicate it.

○ The game industry has secured a huge number of users due to social distancing due to the spread of Corona 19, but the number of cybercrime cases in the game has also increased rapidly. According to a survey of game users (2021, Korea Creative Content Agency), 26.6% of game users experienced sexual harassment, gender discrimination, and verbal abuse. However, in most cases, responses to cybercrime are only temporary.

○ As part of the preparation of measures to eradicate this increasingly prevalent cybercrime, the Seoul Metropolitan Government and the Seoul Industry Promotion Agency are promoting the ‘Z in Online Z “Kill Gun Z Key, ZZ Campaign” is promoted.

□ The ‘ZZ Campaign’ will be held for two weeks from November 25th to December 8th, and anyone who enjoys online activities such as games and citizens of Seoul can participate.

○ In ZEPETO, you can freely create posts about cybercrime damage cases, response experiences, and response methods, and upload them by tagging your acquaintances who will continue the relay with three campaign hashtags (#ZZCampaign #ZKillgunZKeeja #CleanCampaign). . Any topic related to a healthy online use culture, such as malicious comments, profanity, privacy protection, and sexual violence, is possible, and the format of short-form videos, images, and texts is also free.

○ Posts can be easily created using templates and images provided by ZEPETO, and 100 excellent contents will be selected among the participating contents and a total of 300,000 ZEPETO Coins will be paid.

□ Park Bo-kyung, head of SBA’s Strategic Industry Headquarters, pointed out, “In-game cyber crimes such as profanity, threats, sexual harassment, and fraud are factors that undermine the net function and cultural value of games.” We will do our best to establish a healthy game culture by recognizing the problem and creating an environment in which self-cleaning works.”

By Lee Myung-gyu, staff reporter [email protected]

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