IG Works Mobile Index ‘Disney+ Early Performance Analysis’ Report | Ruri Web

[기사 본문]

– Can ‘Disney+’, ‘Netflix’, which landed in Korea be a competitor?

– Recorded DAU of 590,000 on the release date, and the number of users has gradually decreased since then

As a result of mobile index analysis, on November 12, the first day of release of ‘Disney+’, the number of daily users (DAU) was 593,066, and on November 21st, DAU was 399,426, which is 32.7% of the release date. decreased.

On November 19th, the DAU of ‘Netflix’, which released the original series ‘Hell’, was 3.5 million, an increase of about 300,000 from the previous day. In addition, it was confirmed that the number of daily users (DAU) of ‘Netflix’ steadily increased from the date of the release of new content to the 21st.

Meanwhile, as of the third week of November, the number of users who crossed use of ‘Disney+’ and ‘Netflix’ was 655,609.

1. ‘Disney+’ recorded about ‘590,000 daily users (DAU) on the first day of release

On November 12, the number of daily users of ‘Disney+’, which was officially released in Korea, was 593,066.

2. ‘Disney+’ & ‘Netflix’ Daily Users (DAU) Comparative Analysis

On November 19th, the number of daily users (DAU) of ‘Netflix’, which released the original series ‘Hell’, was 3.5 million, and it was confirmed that the number of users increased by more than 300,000 compared to the previous day. ‘Disney+’ has shown a trend of decreasing DAU since its launch.

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3. Average usage time per person in major OTT apps

In the third week of November, ‘Wave’ (236.8 minutes) had the longest average usage time per person in major domestic OTT apps, followed by ‘Netflix’ (191.35 minutes). On the other hand, it was found that the average use time per person for ‘Disney+’ during the same period was 100.18 minutes.

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4. ‘Disney+’ and ‘Netflix’ cross use

As of the third week of November, the number of cross-users using ‘Disney+’ and ‘Netflix’ was confirmed to be 655,609.

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[이미지]  DAU and average usage time per person at the beginning of Disney+ release.jpg

By Lee Myung-gyu, staff reporter [email protected]

Reference-bbs.ruliweb.com