Telekom is reinventing itself: a chic flagship store shows the future

Telekom has significantly upgraded its flagship store in Cologne. (Image source: Telekom)

Deutsche Telekom has reopened its flagship store in Cologne. This presents itself less as a pure sales area, but would like to attract customers of all ages with “adventure islands”. With “Welcome Management” problems are recorded digitally. Events are also planned.

Telekom: Converted flagship store opens in Cologne

The Telekom flagship store in Cologne now looks completely different. Stand in the center Experiences and themed worlds. You want to present yourself digitally, innovatively and sustainably. 300 square meters of space are available in Cologne’s Schildergasse 84 over several floors. The network operator’s services and products can be tried out here.

About the new “Welcome Management” customer problems should be recorded digitally and ideally solved immediately. If this is not possible right away, customers do not have to stay in the shop, but are informed of a consultation appointment via SMS (source: Telekom).

Telekom has even thought of a “kids corner” to keep the youngest happy. It should also be about the “Greenest” Telekom store act as recycled materials are used.

This is what the redesigned store in Cologne looks like. Image: Telekom

In the “adventure islands”, Telekom services and products are presented in a thematically collected manner. Themes like faster internet connections or home networking are the focus here. An availability check is also offered. In addition, a “Telekom think tank” is available. Here, customers can “actively help shape” new offers and products from Telekom.

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Telekom: Flagship-Store mit Events

Telekom has also thought of a lounge area. Here should be in the future Target group-specific events that are suitable for business customers, families or seniors. Possible topics are the ideal WLAN coverage at home or the use of smartphone cameras.

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