Conjin One, Business Matching for Emerging Game Markets

Materials provided – Korea Creative Content Agency

The Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Creative Content Agency (Director Hyeon-rae Cho, hereinafter referred to as Konjinwon) have launched an online business platform ‘ITS GAME’ to support the advancement of excellent domestic game contents into overseas and emerging markets. ITS GAME Emerging Markets’ will be held online from December 14th to 17th.

‘It’s Game Emerging Market’ is a biz-matching event that provides business consultation opportunities between domestic game developers and overseas publishers, leading to exports.

At this event, over 30 domestic game developers and 15 publishers and investors from emerging markets such as Eastern Europe, the Middle East, Africa, and Latin America will meet, and programs such as ▲local publisher meeting ▲one-to-one biz matching ▲market information sharing will be held for 4 days. .

In addition, meetings with major publishers in each country that can share local market information are expected to serve as a practical information exchange for domestic game developers who want to advance into emerging markets.

In particular, at this event, Brazil’s ‘Lockwood Publishing’, the maker of ‘Avakin Life’, played by more than 200 million people around the world, and ‘Cafe Bazar, the largest Android market platform operator in Iran, Bazaar), Russia’s global publisher ‘101XP’, and the president of the ‘IESA (Interactive Entertainment South Africa)’ association in South Africa in December, leading publishers and associations will participate.

At the same time, Czech publisher ‘1C Publishing EU’ and Russia’s large publisher ‘Innova’, both prominent in the global game market, also participated in this event and confirmed their participation in biz matching for domestic game publishing, investment, and co-production. .

In addition, for domestic game companies planning to enter emerging markets, Conjinone provides game market and company information in major countries such as Eastern Europe, the Middle East, Africa, and Central and South America before and after the event for domestic game companies planning to advance into emerging markets. provided continuously through In addition, we plan to provide interpretation services during the event for smooth business meetings between domestic game developers and overseas publishers.

“Emerging markets such as Eastern Europe, the Middle East, Africa and Latin America have high growth potential for the game industry, with Internet penetration rate of 67% and information communication infrastructure, mobile and smartphone penetration of over 110%,” said Hyuk-soo Kim, head of Conjinwon’s game division. We hope that this event will serve as an important opportunity to advance into emerging markets.”