White Cube Challengers reveal their 2021 year-end results, surpassing the ‘cumulative transaction amount of 190 billion won’ | Ruri Web

[기사 본문]

– Challengers reveal major achievements in 2021. Cumulative subscribers 970,000, number of challenge participation 3.8 million, transaction volume surpassed 190 billion

– 24% of users in their 40s and 140% of users in their 50s increased compared to the previous year

– The number of affiliated companies as well as general users has increased more than 6 times, and the B2B service sector is also growing rapidly.

White Cube (CEO Choi Hyuk-jun), who operates the habit-forming platform ‘Challengers’, unveiled its remarkable major achievements in 2021. Launched in November 2018, Challengers is a service that helps users form healthy habits while performing missions by putting money on the challenge they want to challenge.

The Challengers have seen remarkable growth over the past year. As of the end of December 2021, the cumulative number of subscribers was 970,000, an increase of 90% compared to the same period of the previous year, and the cumulative number of challenge participation exceeded 3.8 million, an increase of more than 133% in one year. In addition, the accumulated transaction amount, which was 84.1 billion won, reached a record high of 190 billion won, an increase of more than 100 billion won in just one year.

The number of members participating in the challenge more than doubled compared to the same period last year. In particular, if the 2039 generation, which corresponds to the MZ generation, accounted for most at the beginning of the app launch, now the user base has been expanding to the 4050 age group. In the case of those in their 50s, a whopping 140% increase was also observed.

As a result of the Challengers analysis, it was found that last year, challenges that took care of not only physical health but also mental health received the greatest attention. The challenge with the largest number of participants during the year was the ‘Life Game’ challenge conducted in partnership with Hanwha Life Insurance, and it was found that more than 26,000 people participated. This challenge consists of 5 rounds of missions for mental and physical health, such as ‘Wake up before 9 am 3 days a week’, ‘Drink 1 cup of water every morning’, ‘Walk 5,000 steps 3 days a week’, and ‘Write a gratitude journal every day’. It was conducted in a way that the prize money of 100 million won was paid in installments to all successful challengers.

Then, the ‘10,000 steps walking’ challenge, which walked 10,000 steps three days a week for two weeks and authenticated, took the 2nd place (18993 people) and the 3rd place (13817 people) in the most participating challenge rankings. Compared to the previous year’s challenge with the most participation, such as ‘reading a book for at least 10 minutes every day’ and ‘studying English’, I could confirm that it was health care.

Users’ high interest in health care was also shown in the ranking of the most participating categories. As in 2020, in 2021, life, health, and competency categories were ranked 1st to 3rd respectively, and among them, the challenge in the health category recorded the highest increase, with the number of participants increasing by more than 150% from 70,000 to 180,000. seemed

In addition to services for general users (B2C), the two types of corporate (B2B) services of Challengers, ’employee-only challenge’ and ‘corporate alliance challenge’, showed tangible results last year, and the number of affiliated companies more than six times compared to the previous year. increased

The ’employee-only challenge’ is a B2B service that helps companies achieve various missions related to employee happiness, psychological health, self-development, and work efficiency improvement using Challengers. Leading domestic conglomerates such as SK Energy, Samsung Life, Samsung Fire & Marine, Coupang, DB Insurance, and LG Electronics, as well as public corporations such as Korea Southern Power, National Railroad Corporation, and Ocean Environment Corporation, have been introduced one after another as an in-house platform to improve organizational culture. It also drew attention. The number of companies that conducted employee-only challenges through Challengers increased 13 times compared to the previous year in 2021 alone.

High interest in health care was also shown in the employee-only challenge. The challenge, which took first place in the employee-only challenge, was a ‘walking’ challenge, with over 8,000 employees participating, and the number of participants increased by more than 25 times compared to the previous year. After that, more than 6,000 people participated in the ‘Using Tumbler’ challenge, showing that they are actively participating in environmental protection as part of ESG management practice.

Another B2B service, ‘Corporate Alliance Challenge’, is a service that allows companies to promote their brands and campaigns or actively induce customer participation. Companies can effectively experience and promote their products and services by using Challengers, and consumers can also benefit from participating in the challenge.

In 2021, a total of 90 companies, which grew about 6 times compared to the previous year, announced their brands and campaigns through Challengers. Among them, the challenge of alliances with health functional food or beauty companies that fit well with the Challengers users who are active in self-management was the most, and in line with the need to manage health consistently in the time of Corona, Hanwha Life Life Game, Sound Body Challenge, etc. The health care campaign was also very popular. In particular, as ESG activities emerged as a hot topic last year, the Ministry of Environment, Hyundai Department Store Duty Free, and A Twosome Place used Challengers as part of their environmental protection campaign activities.

White Cube CEO Choi Hyuk-jun, who runs the Challengers, said, “During the year, we were able to achieve great growth thanks to the enthusiastic interest and support of not only general users but also leading domestic companies to Challengers.” “The Year of the Black Tiger In 2022, we plan to strive to provide high-quality services so that you can create healthy habits for a better life through Challengers.”

By Lee Myung-gyu, staff reporter [email protected]