German automakers are stuck in difficult times. This shows the number of new registrations in 2021. VW, Mercedes and Ford have to accept some severe setbacks that have not occurred in decades. Electric cars, on the other hand, are still convincing.
New registrations in 2021: e-cars remain strong
At times, the demand for e-cars had lost traction last year, but overall, 2021 is a successful year behind e-mobility in Germany. The number of New registrations of electric cars rose by 83.3 percent year-on-year. A total of 355,961 e-cars started on German roads in 2021 (source: Federal Motor Transport Authority).
The success can also be seen when looking at the strong brands in 2021: As a purely electrical brand, it took off Smart with an increase of 49.7 percent the best result from a German manufacturer. At Porsche (+9.9 percent), the success of the Taycan is likely to have made itself felt.
Two foreign e-car brands had the strongest development on the German market: Polestar took first place with an increase of 153.2 percent followed by Tesla with 137.9 percent.
Hard times for Ford, Mercedes and VW
Despite the growing share of e-cars, the German automotive industry has had a tough year, and even compared to the crisis year 2020, things continued to decline. With 2.62 million new cars in total in 2021 10.1 percent less approved than in the previous year. This can be seen most clearly at Ford and Mercedes: At the Cologne headquarters of the US car manufacturer, there is a decrease of 35 percent to complain about, while new registrations at Mercedes are 25.7 percent lower.
Germany’s largest car manufacturer VW can defend its top position in 2021. 18.7 of the new registrations come from Wolfsburg. However, there is also a minus 6.8 percent to be booked.
VW is still at the top, thanks in part to the electric models from Wolfsburg:
The future is electric
The figures from 2021 show that if you want to sell as a car manufacturer, you first and foremost need one solid range of all-electric models. Although more plug-in hybrids were approved than in the previous year, this is likely to change soon as funding dwindles. It shows: E-cars are also the future for customers.
On the other hand, many manufacturers are currently writing worse numbers than usual because essential components such as chips are still in short supply. Customers therefore have to accept long waiting times, both for classic combustion engines, where the decline is particularly pronounced, and for e-cars.