Why are so many people currently buying an iPhone 13 on Amazon?

A resounding success at Amazon – Apple’s iPhone 13. (Image source: GIGA)

Do Germans have too much money or why are so many people currently buying a not really cheap iPhone 13 from Amazon? GIGA is investigating the question and has a suitable answer ready.


On Amazon: iPhone 13 occupies the top ranks

If you look at the current smartphone customers at Amazon, you are amazed. The first 10 cell phones include 6 Apple phones (source: Amazon). Particularly astonishing: The The first four positions are completely occupied by all model variants of the current iPhone 13, im Detail:

  • 1st place: iPhone 13
  • 2nd place: iPhone 13 Pro
  • 3rd place: iPhone 13 mini
  • 4th place: iPhone 13 Pro Max

Why is this so? In the past few weeks, the new iPhones on Amazon have been a little further back. Why are customers now increasingly turning to expensive Apple phones again? We have a reasonable guess.

The current smartphone bestsellers on Amazon – Apple dominates with the iPhone 13 (Image: Screenshot Amazon).

The real reason: Better availability

The individual model variants are sometimes much cheaper than at Apple, depending on the color and memory configuration, but the absolute best prices are usually available from some eBay dealers. After all, the gap at Amazon is not too great. The best example is the iPhone 13 with 128 GB in the color “midnight”, on eBay for just under 800 euros (view on eBay), at Amazon with almost 819 euros not much more expensive (view on Amazon). Other colors then cost more again.

There are four models of the iPhone 13:

So it’s not the price alone. It is probably due to the much more pleasant one Availability has improved noticeably in the new year. Sometimes we get the models of the iPhone 13 directly from stock, sometimes we only have to wait a few days. This is particularly clear with the iPhone 13 Pro and iPhone 13 Pro Max (view on Amazon). Before that, there was hardly any more at Amazon, waiting times of several weeks and months were the order of the day.

This has changed, if you want to buy a Pro model at short notice, you no longer have to go directly to the manufacturer for better availability. Such a positive development can now be clearly seen in the ranking of the best-selling smartphones on Amazon.


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