Billion deal: Take-Two Interactive buys Zynga

the Acquisition of developer studios and publishers is by no means unusual in the video game industry: Sony and Microsoft regularly buy competent studios and also the Chinese tech giant Tencent most recently incorporated the Back 4 Blond makers Turtlerock and parts of the Yooka Laylee creators Playtonic.

Even so, today’s news is one real headline: Take-Two Interactive, the company known for titles like Bioshock, Red Dead Redemption and Grand Theft Auto thanks to 2K and Rockstar, wants to buy the mobile games company Zynga, famous for Farmville. Cost of the takeover: Satte $ 12.7 billion.

So is GTA coming soon for mobile phones?

Technically, this is the deal not yet finished, even if both sides agree. So far, the Take-Two and Zynga deal is the one most expensive in video game history and of course you want to make sure that everything goes right here.

Strauss Zelnick, Take-Two CEO, is however confident and is very happy about the merger: “We are excited to announce our transformative transaction with Zynga that will significantly expand our business and define our leadership position in the mobile market, the fastest growing sector of the interactive entertainment industry. The strategic combination brings our best console and entertainment solutions PC franchises with the market-leading, diversified mobile publisher with a rich history of innovation and creativity. “

What exactly that means for players, is not yet apparent from the transaction – not least because the purchase has not yet been completed. But of course it is clear that Take-Two is the Value of the Mobile Marketss has recognized and wants to stretch out his feelers. With the help of which title this will happen exactly remains to be seen. With brands like Grand Theft Auto, Bioshock oder Red Dead Redemption but of course you have a wide selection.

Those: Take-Two

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