Billion deal: GTA publisher wants to conquer the mobile games market

Take-Two has announced a spectacular billion-dollar deal: With the takeover of Zynga, the publisher plans to dominate the mobile games market – franchises such as Grand Theft Auto, Borderlands and Red Dead Redemption could soon be reinvented as mobile games.

GTA publisher Take-Two has announced that it will take over mobile games giant Zynga. With For $ 12.7 billion this is a new record deal for the gaming industry that is about to make waves. In an investor meeting, Take-Two’s CEO Strauss Zelnick stated that the takeover should also establish popular PC and console franchises as mobile games. (Source: Take-Two)

GTA, Borderlands and Red Dead Redemption soon as mobile games?

Zelnick stated that Take-Two has ambitions for cross-platform and free-to-play versions of their franchises. With rows like Grand Theft Auto, Red Dead Redemption, Borderlands, BioShock, Civilization und Mafia the publisher has some of the biggest names in the business. So far, however, according to Zelnick, the possibilities on the mobile games market have remained almost untapped. (Source: VGC)

With the billion-dollar takeover of Zynga, this is expected to change in the future. While there are no official announcements yet, Zelnick stated that Projects should enter the mobile market as soon as possible thanks to Zynga’s expertise. The deal is expected to be carried out in the second quarter of 2022.

Record deal: Take-Two buys Zynga

Zynga has enjoyed great success as a publisher in the mobile games market with games such as Farmville and Words with Friends. The enormous takeover amount of 12.7 billion US dollars testifies to the company’s exceptional status in the mobile games market. In comparison, fell even Microsoft’s Bethesda takeover looks much smaller – The Xbox company paid “only” 7.5 billion US dollars for the deal.

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GTA publisher Take-Two has announced the takeover of mobile games publisher Zynga. The deal is said to cost a total of 12.7 billion US dollars and help to successfully position existing franchises such as GTA, Borderlands, Red Dead Redemption and BioShock in the mobile games market as well.