Why are so many people currently buying an iPhone 13 on Amazon?

A real hit at Amazon – Apple’s iPhone 13. (Image source: GIGA)

Do the Germans have too much money or why are so many people at Amazon currently buying an iPhone 13 that is not really cheap? GIGA is investigating the question and has a suitable answer up its sleeve.


At Amazon: iPhone 13 takes one of the top ranks

If you look at the current smartphone customers at Amazon, you are amazed. The first 10 cell phones include 6 Apple phones (source: Amazon). Particularly astonishing: The The first four positions are completely occupied by all model variants of the current iPhone 13, im Detail:

  • 1st place: iPhone 13
  • 2nd place: iPhone 13 Pro
  • 3rd place: iPhone 13 mini
  • 4th place: iPhone 13 Pro Max

Why is this so? In the last few weeks, the new iPhones on Amazon were rather a bit further down the line. Why are customers now increasingly turning to expensive Apple phones again? We have a reasonable guess.

The current smartphone bestsellers on Amazon – Apple dominates with the iPhone 13 (Image: Screenshot Amazon).

The real reason: better availability

The individual model variants are sometimes much cheaper than at Apple, depending on the color and memory configuration, but the absolute best prices are usually available from some eBay dealers. After all, the gap at Amazon is not too great. The best example is the iPhone 13 with 128 GB in the color “midnight”, available on eBay for around 825 euros (view on eBay), at Amazon with just under 829 euros not much more expensive (view on Amazon). But other colors cost more again.

There are four models of the iPhone 13:

So it’s not the price alone. It is probably due to the much more pleasant one Availability has improved noticeably in the new year. Sometimes we get the models of the iPhone 13 directly from stock, sometimes we only have to wait a few days. This is particularly clear with the iPhone 13 Pro and iPhone 13 Pro Max (view on Amazon). Before that, there was hardly any more at Amazon, waiting times of several weeks and months were the order of the day.

This has changed, if you want to buy a Pro model at short notice, you no longer have to go directly to the manufacturer for better availability. Such a positive development can now be clearly seen in the ranking of the best-selling smartphones on Amazon.


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