Modern media has a significant role to play in 2D motion graphics. An element of 2D motion graphics can be seen in films, television, advertising, user interfaces and other modes of communication where they are used to present information engagingly. Reasons why 2D motion graphics have become so common and crucial among industries.

Captivating viewers

One of the reasons why 2D motion graphics are so important today is because they capture the viewer’s attention and help them understand what is being communicated. In most cases, people tend to digest images much faster than text since visuals go directly to our visual cortex.

Simplifying complicated ideas

Moreover, motion graphics work well to simplify complex data or complicated ideas. For instance, it would be easier for an audience to comprehend facts and processes if they were visually presented through news or documentaries regarding a complex topic. Such examples include inflation animated sequences, which may reveal more than several paragraphs with text that could tell about this phenomenon.

Brand building

In advertising and marketing, 2D motion graphics can be applied as a tool of creating the brand identity leading to recall. In commercials, a unique animated logo, mascot or typography remains etched in consumers’ minds and describes what the brand stands for.  Moreover, distinct motions branding helps campaign recognition over time.

Directing attention

Motion tracking refers to how features move around in every frame or shot of the video clip presented at any given period. The eye of a viewer is guided through each step by animated arrows, circles and zooms in instructional videos and tutorials. Lower-thirds wipes help shift attention between stories within news broadcasts.

Functional over realistic

In contrast to 3D animation that aims to simulate natural life environments with immersing detail, 2D motion graphics have kept to simpler graphic styles.  It also prevents the uncanny valley effect that can occur with nearly realistic human models. Compared to being physically correct, expressive 2D styles appear more exciting and flexible, supporting greater functionality than pure realism.

Efficient production

Compared to highly intricate 3D pipelines, two-dimensional methods require less time and less funds. By its design nature, it takes little production time compared to other visualization techniques such as constructing images, animating them, lighting up the place, or rendering used by two-dimensional motion graphics. Agile solutions are possible for tight-budget projects with strict timelines using motion graphics that do not require much rendering or processing.


Excitement cannot be conveyed through a single frame, but animation easily achieves this emotional arc. Furthermore, dynamic transitions make uninteresting content come alive while focusing the viewer’s attention on some particular points.